BeastFest Branding

BeatsFest, a youth-focused music streaming app made for a young, diverse, and active audience, required a full branding package, demonstrated here with this brand style guide. I started with sketching logo designs, then once I found it, I rendered it in Illustrator. Then I found the colors: pink and yellow felt young and caught the eye, and against navy to both anchor it and add contrast. Then I created parameters for use, and explanations of the various parts of the assets. The result is a vibrant yet sleek branding and style guide for a young, hip app.

Programs used: Procreate (for sketches), InDesign, Illustrator

Click to see the full PDF!